JE October 30th, 2007
Eu Yan Sang Balance Commercial Chinese
It shows how easy it is now to take chinese herbs, since now it’s made into capsules.
Putting Communities First
It’s about the government not living up to their words about reforms, like accountability and health care insurance.
Healthcare Commercial
it’s a comedy on asking people to excercise. Apprently by spining your arms in circles really quickly is counted as excercise.
Good doctor?
JE October 22nd, 2007
What are Spins?
- a usually ingenious twist (1): a special point of view, emphasis, or interpretation presented for the purpose of influencing opinion.
The different spins.
-Today i will dare to bare - Marie France Bodyline
- Cats know the difference - Whiskas
- Age is no barrier to Quality people - Mitsubishi Electric
-The most essential circle in our lives? Why, the circle of trust, of course. - Poh Heng
-Jazz up your life - Honda
Weekday papers VS Weekend papers
Weekends
-more Advertisements (almost half a page)
-more Classified Advertisements
-more Comics and games
-less local articles.
-Sunday Times have the top of the news.
-has more entertainment
-the index page is more colourful and attractive (easier to read too)
[news/invest/think/sweat/click/gen y/talk/hot/pulse/relax]
Weekdays
-less advertisements
-more more local articles
[asia/world/editorial/review/home/forum/sports/money/what it should have been]
JE October 16th, 2007
Here in this commercial, the BMW is brand to make people to think that it is a ’safe’ car and it gets you got of trouble, and it gives you a smooth drive (by the way it escapes the woman’s lingerie) In this case, it gets you out of woman trouble
This commercial makes use of the art of deceiving to sell the functionality of the car, in this case the flexibility of the car seat.
This commercial branding approach is slightly different from the above two. It creates this whole new world and makes people believe that Mercedes is what everyone is going for, fighting for. It makes people think that it is a need to own Mercedes. It also shows that the Mercedes needs very careful care & maintenance.
This commercial is branding it’s car into a fuel efficient car.
This commercial shows the speed and cool looks of the car. It is branding it in terms of it’s appearance mostly.
Overall, I feel that Singaporeans mostly buy cars because it is seen as a economical stability. Likewise, if the car you own is a Mercedes Benz or a BMW, it would naturally appear to the public that the owner are slightly more well off. It is more of like a fashion statement, especially for those young people.
